Dubai is making a concerted effort to uphold its reputation as a safe haven, even as Iran’s missile and drone attacks challenge the city’s long-standing image of security.
Influencers and social media campaigns are backing the government’s message, while authorities crack down on the spread of misinformation.
For decades, the United Arab Emirates positioned itself as one of the safest countries in the world, promoting low crime rates and political stability.
However, recent events have shaken that perception. Iran has launched over 1,800 missiles and drones at the UAE - more than any other country targeted by Tehran in the ongoing conflict - though the nation’s air defence systems have intercepted the majority of these projectiles.
Reality star Ebraheem Alsamadi, known from “Dubai Bling,” recorded a video saying he would remain in the UAE despite US consular warnings. “This has been my home for the past 16 years and I’m not going to leave it in 16 seconds,” he said. “I will stand by this country as it stood by me.”
Dubai’s official Instagram account shared an emotional song to its 5.8 million followers with the message, “Dubai is safe, will always be safe,” reinforcing the city’s commitment to projecting security.
Geopolitical analyst Ryan Bohl of Rane Network noted that officials are debating how to adapt the city’s long-held safety narrative in light of recent threats. “Those in charge of that strategy are now debating how to evolve it in the face of this obvious insecurity, but for now are deferring to their habits,” he said.
The UAE is also hoping the conflict will be short-lived so that the country will not be associated with war. “One of the best ways to do so is to minimize the impact of the conflict on the UAE itself,” Bohl added.
Despite the attacks, Dubai is actively using public messaging and influencer endorsements to reassure residents and tourists that the city remains a secure place to live and work.
