Guinness World Records has announced that the auction of the unique “Cheetozard” - a Cheeto shaped like the popular Pokémon Charizard - has set a new record.
According to the organization, Golden Auctions sold the item in March 2025 for a record-breaking $87,840.
The three-inch-long Cheeto is mounted on a custom “Cheetozard” Pokémon card and preserved inside a transparent display case, enhancing its uniqueness and appeal among collectors.
Dave Amerman, Head of Consignment at Golden Auctions, stated that the company specializes in rare and one-of-a-kind collectibles - and “Cheetozard” perfectly fits that description.
