Physical inactivity is becoming a widespread concern across different demographics, fueled by sedentary habits, affordability issues, and challenges in accessing fitness resources. Adolescents and older adults are particularly affected, each facing unique obstacles to staying active.
Akshay Verma, Co-Founder of FITPASS, highlighted in an interview, “For adolescents, fitness often intersects with recreational activities, social interaction, and quick results. Given their tech savvy and active social media presence, digital engagement plays a crucial role. To connect with this demographic, gamified fitness experiences, community challenges and influencer-led campaigns can drive engagement.”
He suggested, “Integrating fitness apps with social media, offering rewards for achievements and organising virtual group workouts can make fitness more appealing and accessible to younger audiences. The key is to reposition the pursuit of physical activity and fitness.”
For older adults, Verma explained that their fitness priorities revolve around managing health conditions and participating in safe, sustainable exercises. “Older adults, conversely, focus on managing health concerns and engaging in safe, sustainable exercises. Their fitness routines are centred around convenient fitness activities that focus on enhancing flexibility, balance, and strength," he added.
Verma also stressed, “Accessible options that seamlessly fit into daily routines are essential. At-home workouts, hybrid models that blend virtual and in-person sessions, and community-based fitness and wellness events can sustain engagement. Additionally, fostering supportive communities where older adults can connect with peers and share experiences can motivate them to maintain an active lifestyle.”
He concluded, “Strength training plays a crucial role in promoting health, longevity, and overall quality of life, making it an important focus for all age groups. Personalised solutions can help adolescents and older adults overcome physical activity barriers, empowering them to enjoy a stronger, healthier life.”
To address these challenges, individuals of all ages are encouraged to adopt a gradual and sustainable approach to fitness. From personalised and AI-driven workout plans to virtual sessions and nutrition guidance, a wide range of solutions is available to support unique fitness journeys, whether one is beginning their routine or maintaining consistency.
